I'm a creative director who builds video teams and systems that scale.

I started out on feature film sets (The Perfect Storm, The Longest Yard, Anger Management), moved to GoPro where I produced 200+ videos and integrated the camera into 50+ televised events with Red Bull, X-Games, and NBC Sports, then spent nearly a decade at Salesforce as Executive Creative Director leading a global team that created product launches, customer films, and thousands of pre-sales videos.

The through-line: making complex things feel human. Whether it's a product demo or a brand film, or some pitch video the question is always the same: how do you turn attention into action?

I've also directed films for the Benioff Ocean Science Laboratory about how AI is being used to protect whales and sharks. That work matters more to me than most of what's on my resume.

I grew up a surfer from Santa Cruz, chasing waves but somehow ended up making movies. The connection isn't as poetic as it sounds. I just got obsessed with telling stories and I’ve been ridding the wave ever since.

I’m always looking for my next role at companies where technology and purpose align. Open to consulting and any Director, ECD, or Head of Video/Creative roles.

Let's connect. Good ideas are welcome, but even questionable ones are worth discussing.