I've spent my career making complexity feel human. At Salesforce, I built and scaled an in-house creative team around one idea: the customer's story comes first — across film, video, and design. At GoPro, that meant 200+ branded films for Red Bull, X-Games, Tour de France, World Surf League, and NBC Sports - building formats that scaled across any medium without losing the brand's voice.

I’ve been integrating AI into creative workflows before most teams knew what to do with it. Not to replace craft or fabricate story, but to remove friction, so teams move faster and spend more time on the work that matters.

The people and work I’m most proud of are on this site. I’ve had the honor of leading some incredible creatives and the opportunity to direct customer stories, sales pitches, and product demos alongside some pretty amazing cross-functional teams.

But the volunteer films my team and I made with the Benioff Ocean Science Laboratory, telling stories about AI helping protect whales, sharks, and our oceans from plastic, are closest to my heart. They remind me why we do this: technology should make things better, and stories should make people care.

I'm always looking for my next opportunity where storytelling and technology intersect, where creative is a lever for growth, not a decoration, and cinematic craft serves the business, and not the other way around. If that's the kind of team you're building, then let's talk. Good ideas are welcome, but even the questionable ones are worth exploring.