I build creative teams, move fluidly across roles, and stay close to the work, raising the bar until exceptional work becomes the default.

For the past decade, I've led global storytelling, brand systems, and AI-driven production for companies that need craft and velocity to work together, not compete. At Salesforce, I scaled an in-house creative team and built repeatable systems that turned complex product launches into clear, human stories. At GoPro, I produced 200+ branded films for Red Bull, X-Games, Tour de France, World Surf League and NBC Sports, creating formats that could scale without losing the brand voice.

I've integrated AI into creative workflows before most teams knew what to do with it. Not to replace craft, but to remove friction, so teams can move faster, iterate smarter, and spend more time on the work that actually matters. I build systems that hold up when everything speeds up.

The work I'm most proud of isn't on this profile. I've been on big film sets, developed features, directed sales pitches, product demos, and event films. But the volunteer work I've done with Save The Waves and the Benioff Ocean Science Laboratory, creating films about AI helping protect whales, sharks, and getting plastics out of our oceans is closest to my heart. Those projects reminded me why I do this: technology should make things better, and stories should make people care.

I'm always looking for my next role at companies where storytelling and technology intersect. Where creative isn't decorative or just beautifully crafted, but it's a lever for growth. Where the work looks great and performs. Where craft serves the business, not the other way around. Where the brief is ambitious and the team is hungry to figure it out.

If that sounds like where you're building, let's connect. Good ideas are welcome, but even questionable ones are worth discussing.